How to use a paper towel

Today there are many ways to create environmental awareness, many campaigns that speak of overwhelming numbers, and ecological consequences of not being.

But actually is complicated move people to action only communicating the aftermath, in most of cases, because people see this situations so far away.

In this speech, Joe Smith is straightforward and funny, he doesn’t tell us about what would happen if we did or did not do something, he tell us what to do in a situation that is familiar and conventional to us , all this, in a didactic way that surely we will remember.

Interesting way to communicate and call to action (or modify our actions) for a common good.

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